SquidLondon has pledged to donate £1 from every umbrella of their new limited collection to support a local student's efforts to raise funds for ChildReach International, a UK charity aimed at fighting child poverty in developing countries.
The LSHTM PhD student, Jennifer Petrillo, aims to raise £2000 by 2010 for a FutureBuild project in Tanzania, where volunteers help build schools for elementary school children. Sales of the umbrellas will help fund the project to provide supplies necessary to build the infrastructure, plaster walls, paint and decorate, sand desks for use, assemble a playground for recess, and possibly install a water harvesting tank.
The program aims to provide the people of Tanzania with the tools necessary to educate and nurture at a grassroots level, ultimately providing the children with the start in life they deserve.
For more information on the student's venture or to donate to the cause, visit: www.justgiving.com/JenniferPetrillo/. For information on how you can purchase an umbrella, visit http://umbrellas.myshopify.com/.