Thursday, 28 May 2009

Invitation : Squidarella Launch @ Spitalfields Market Sunday 31st May

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We are very excited to announce that we are launching our second collection of Squidarellas at Spitalfields Market this Sunday 31st May.

As many of you know we had so much fun launching our first collection that we just have to do it again!

Address details:
Brushfield Street
London E1

By Bus:
8, 242, 149 and 67

By Underground:
Central, Hammersmith and City, District, Circle and Metropolitan lines

By Train:
Liverpool Street BR

Map :

Looking forward to seeing you all!

From the Squidders x

Wednesday, 27 May 2009


Wonderful London Lane.

Squidarella hung in the gallery for all to spray with water and demonstrate its magical effects.

Squid proudly delivered their Squidarella Collection to Beyond the Valley. From the picture you can see it is the most delightful store on a wonderful cobbled London street.

"Beyond the Valley® is a creative community in the centre of London that supports and promotes emerging new talent across the fashion, art& design industries. The space is used as a stepping-stone for +100 new designers, providing a platform to showcase and to test out new ideas before developing them for larger scale production and international distribution.Products in-store range from fashion, books, jewellery, illustration, furniture,wallpaper to design products & accessories. All items are produced in limited quantities, and most of them are exclusive to Beyond the Valley"

Many thanks to the team at Beyond the Valley for all your fantastic support and enthusiasm!

Squidders x

P.S Check out the online store -So many must haves!

Friday, 22 May 2009


The lorry with our Squidarella's!

Taking photographs, the driver thought we were mad! " This is certainly the first time this has happened" - only the Squidders.

The Squidarella case with our new signature and the brollie!

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The new Squidarella!

Gosh it has been the busiest two weeks for Squid. Time is literally flying and so much is happening! The Squidarella will be available to buy at Beyond the Valley from Monday 25th May onwards. We will also be putting on a fun interactive display at Spitalfields Market next Sunday 31st May.

Have a great weekend!

From the Squidders

Wednesday, 20 May 2009

Lights, Camera, Action!

We have unleashed our first interactive film!

Click on the umbrella thumbnail on your right and a little screen will pop open and play you our wonderful colour changing film.
Effort from more than just the immediate Squid Team went into this - so enjoy!

Be sure to turn your volume up!

From the Squidders

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Monday, 18 May 2009

Squid Man

Let us present 'The Squid Man'
One of the most supportive SquidLondon fans; Edvard Sjogren
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Impressed??? You should be! Not only did Edvard swim 400 meters in freezing cold lake water he also cycled 20km and and ran 5km all in 1 hour and 18 minutes! Very impressive, and to top it all off he had SquidLondon branded on his arm and leg!
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The Squidders and co attended The Eton Super Sprint Triathlon to support Edvard and his friend Christian on Saturday 16th May. It was a crispy day with sharp cold winds, but there were crowds of people to support all ages of competitors.

We are very proud of you both and look forward to the next one...may be we can brand your bike and swimming cap next time...!

From the Squidders.

P.S Thanks again Edvard.

Friday, 15 May 2009


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Time is flying! We apologize for slacking in has been so hectic! This is just a brief overview and as the events occur we will give you more detail!

First, and most importantly, we have a new 'Squid' team member, Elena Sleboda. Lena, as she is called, is fantastic, she is in charge of the marketing and PR of SquidLondon. The amazing press release (and many other exciting features) will be ready next week for you all to view! Make sure you have your diaries at the ready, as the press release will contain many dates!!

The three of us have also put together a little film - which is just in the final stages of editing.....

Our second collection had a little delay - but fingers crossed we are all sorted now. It is set to arrive in London tomorrow (16-05-09) and depending on customs clearance etc we should have it the week of the 25th May! Launch date (at the moment) is 27th May at Beyond the Valley in Carnaby Street.

The collection commissioned by the TATE will be launched 29th May in Tate Liverpool to coincide with the 'Colour Chart' Exhibition 29th May - 13th September. The design is very apt to the exhibition title and full of colour....don't you worry, once it is launched we will show you all!

This weekend the Squidders are off to Eton - watch this space you will be impressed by the ways in which we have coerced one of our most supportive fans to help market SquidLondon........

It's the FreakEnd - enjoy!

Squidders (x3)