SquidLondon was 1 of 10 businesses in the semi-finals of 'Striding out's Big Leap Competition' All ten companies attended Boot Camp at the British Library on Thursday 2nd - Sunday 5th April.
Just imagine.. you are walking down the High Street and it begins to rain... and all the sudden an explosive sensation of colours errupt on your umbrella, creating a walking piece of art.... Check out our website http://www.squidlondon.com/.
SquidLondon consists of a duo design team passionately inspired by interactive and smart materials.
They have launched their colour changing umbrella onto the market with a bang! It has exhibited in Art Basel and Selfridges. It sells in Beyond the Valley and the BALTIC's in Gateshead.
SquidLondon were also commissioned to design and produce a collection of 600 umbrellas specifically for the Tate.
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