THE COLLECTION HAS ARRIVED!

The lorry with our Squidarella's!

Taking photographs, the driver thought we were mad! " This is certainly the first time this has happened" - only the Squidders.

The Squidarella case with our new signature and the brollie!

The new Squidarella!

Gosh it has been the busiest two weeks for Squid. Time is literally flying and so much is happening! The Squidarella will be available to buy at Beyond the Valley from Monday 25th May onwards. We will also be putting on a fun interactive display at Spitalfields Market next Sunday 31st May.

Have a great weekend!

From the Squidders

Lights, Camera, Action!

We have unleashed our first interactive film!

Click on the umbrella thumbnail on your right and a little screen will pop open and play you our wonderful colour changing film.
Effort from more than just the immediate Squid Team went into this - so enjoy!

Be sure to turn your volume up!

From the Squidders

Squid Man

Let us present 'The Squid Man'
One of the most supportive SquidLondon fans; Edvard Sjogren

Impressed??? You should be! Not only did Edvard swim 400 meters in freezing cold lake water he also cycled 20km and and ran 5km all in 1 hour and 18 minutes! Very impressive, and to top it all off he had SquidLondon branded on his arm and leg!

The Squidders and co attended The Eton Super Sprint Triathlon to support Edvard and his friend Christian on Saturday 16th May. It was a crispy day with sharp cold winds, but there were crowds of people to support all ages of competitors.

We are very proud of you both and look forward to the next one...may be we can brand your bike and swimming cap next time...!

From the Squidders.

P.S Thanks again Edvard.

Catch-Up!

Time is flying! We apologize for slacking in updates..it has been so hectic! This is just a brief overview and as the events occur we will give you more detail!

First, and most importantly, we have a new 'Squid' team member, Elena Sleboda. Lena, as she is called, is fantastic, she is in charge of the marketing and PR of SquidLondon. The amazing press release (and many other exciting features) will be ready next week for you all to view! Make sure you have your diaries at the ready, as the press release will contain many dates!!

The three of us have also put together a little film - which is just in the final stages of editing.....

Our second collection had a little delay - but fingers crossed we are all sorted now. It is set to arrive in London tomorrow (16-05-09) and depending on customs clearance etc we should have it the week of the 25th May! Launch date (at the moment) is 27th May at Beyond the Valley in Carnaby Street.

The collection commissioned by the TATE will be launched 29th May in Tate Liverpool to coincide with the 'Colour Chart' Exhibition 29th May - 13th September. The design is very apt to the exhibition title and full of colour....don't you worry, once it is launched we will show you all!

This weekend the Squidders are off to Eton - watch this space you will be impressed by the ways in which we have coerced one of our most supportive fans to help market SquidLondon........

It's the FreakEnd - enjoy!

Squidders (x3)

Liberty - British Design Open Call!

Saturday 25th April was an early morning for SquidLondon...anyone who know us, knows that mornings are not our thing..! Libertys had its creative call and held an open day for new British Design Talent. We just couldn't miss this chance to show off our London Silhouette umbrella!

We were not as determined as others, as by the time we arrived, we had to queue up behind another 200 to 300 designers – and on top of that; it was a sunny day (damn it!)
A talented friend of ours, CleoB http://www.cleob.com/ did well, as by the time we were number 255, she was done and dusted – her paradise shoes collection impressed the judges. CleoB introduced us to the press lady – so before we knew it, we were pitching our colour change umbrella whilst queueing on the street!

The next thing we were in the elevator (have skipped the queue) being lead up to the Liberty's dragon’s den (their showroom), which included top judges such as the buying director of Liberty, Ed Burstell (ex-Bergdorf Goodman Senior VP) along side David Nicholls (Design editor of Daily Telegraph) and Sarah Mower (international Fashion authority).
It was a nervous and anxious wait but friendly staff made us feel comfortable and welcome – asking us lots of questions out of curiosity…its magic we say!

We were led towards the judges... Ed Burstell shook our hand. We were ready to pitch, prepared speech running through our heads, adrenaline pumping......alas, holding the umbrella whilst Ed Burstell sprayed was all that was needed!
…the rest of the story will be told soon, don’t you worry!

3D

Lately more and more CG animated films are being released not only in standard 2D but also in 3D. Yes you still have to wear the clunky glasses! We can’t wait to see Disney with Pixar’s release of Toy Story 3, their first film to be specifically made for 3D. This is all being done to lure the public back to the cinemas in the face of declining ticket sales. A positive by product of all this is that finally decent quality 3D for the home is in the works. SquidLondon attended the Ideal Home Show to which they discovered that in fact a few televisions (mainly certain Samsung panels) are already compatible with 3D formats. With the likes of Ray Ban designing their own lines, in the future buying a pair of your own 3D shades may not seem as bizarre as it sounds. SquidLondon will definitely be embracing this!

The Making of Squid...Behind the Scene's

These are just a few images to show how we initially developed our ideas through experimentation starting in 2006 to April 2008.
We were sponsored by an ink company which allowed us to experiment and implement ideas into reality.

Water blasting the screens clean whilst trying to keep your feet firmly on the ground is not that easy!

All the different colours we printed with.

Being advised by an expert in the field.